Luneta Advertising | Large Format Digital Printing in the Philippines

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In Luneta Advertising, we seek to know and learn from these unprecedented times. So we asked the people who know marketing best and see if there truly is some hope after all.

OOH, while having its downtime during quarantine, remains to be the perfect avenue to increase brand awareness. With the saturation of online platforms and now with the easing of restrictions, the combination attests to the willingness of people to go outside again for no matter what purpose (some leisure activities are now available). Traffic and road congestion pre-covid is making a comeback and advertisers want to take advantage of this surge. It’s a scenario where no one can avoid seeing the brand displayed on site.

[newly launched billboard ads at LAI sites prove that confidence in OOH is back and that it is ever still relevant;
these brands found hope amidst all the economic and marketing challenges.]

The consensus also believes that lifting quarantine restrictions positioned OOH as the proper venue where brands can be “freshly” re-discovered—and bigger, too, compared to the small screens of laptops or mobile phones.

A good ad plus a great location also remains to be the appeal. With the spike of shoppers preparing for Christmas, the right creative at the right location can do wonders for any brand. It offers significant information to the public that a service or a product is already available and the system is geared up and ready to roll again. The bigness of OOH too—the budget invested, the layout and creatives conceptualized, the time spent on planning the entire campaign—boosts the marketing and advertising industries’ confidence and signals that things are finally looking up.


[newest creatives are sparking joy especially during this Christmas season]

Filling up billboard spaces also signifies an increased ability not only to shop or to purchase but to see a life post-pandemic—a hopeful and colorful world where we’d all want to live and come back to. A brand action or a brand message, both sincere and highly visible, can catapult the disposition of entire industries so they may work harder, work better, and work for the good.

Brands who are also consistently seen by the masses (and in a collective, upward-view experience) impose a positive image that indeed, they are back in business—and the bigness and prestige of having a billboard ad still leaves a mighty impression to the audience.

With the emptiness and the distance prevalent during the pandemic, a colorful sight to see may just be the bright spot everyone needs. After being cooped up, how wonderful would it be if your brand is one of the first to welcome the people back outside? Filling the emptiness that surrounds the cityscape is also a feeling of hope for the workforce that make the success story of each and every brand; for seeing their company’s message up there on a 40 x 60 tarp—recent and most confident—means a return to their livelihood and an opportunity to start again after a huge setback.

COVID-19 has tested us in many, many ways. But the ultimate challenge is how we’ll be able to rise again. It is a task so possible to achieve if only one can believe in themselves and in the power of their message.

Are you ready to fill the world and feel the hope? Contact Luneta Advertising for your next big ad!

With its one-of-a-kind execution, Luneta Advertising at the Green Valley Country Club is in no doubt the go-to site of
brands looking for that simple yet impactful OOH display that caters to a specific target market and billeted in a
traffic-heavy location. Unique not only for its horizontal lenticular billboard, the Green Valley site also features a top
40ft. x 60ft. billboard to help brands further expound their branding and campaign messaging—essentially making
Luneta Ads at Green Valley the perfect duo billboard canvas for any brand to implement their creative visions with more ways than one.

Historically conceived for then Ayala Museum’s Rizal VR advertisement, the lenticular billboard became a sought-after
feature for different companies like Food Panda. Today, the site houses Toyota Philippines’ Innova and Vios ads,
both of which are hero car products of the renowned Japanese manufacturer.

The ad took advantage of both billboard structures to get two messages across—one for Innova at the top billboard,
targeting the upper market families and showcases the vehicle’s size and modesty, and then second one for their
flagship car, Vios, via the lenticular execution that emphasizes on design and speed, attracting the younger and
trendier crowd passing through C5.

The daily viewership of 1.4M also ensures that the ads will reach maximum awareness with potential
digital integration via shareable, user-generated content—a probable product of unique creatives like
lenticular displays that can encourage word-of-mouth marketing and organic and viral social media traffic.

Luneta Advertising at the Green Valley Country Club is just one of the many LAI sites your
brand can use to implement extraordinary executions and displays. From lenticular ads to LED lights,
3D images, and text protrusions, OOH with Luneta Advertising can truly change your game.

Let’s talk about iconic sites and impactful creatives! Contact us now!


As they say, new year means new opportunities—and that was exactly what transpired at the beginning of 2020 with
Luneta Advertising and McDonald’s Philippines entering a milestone partnership by allotting not one,
but two of Luneta Advertising’s iconic sites for the fast-food chain’s campaign.

Heralded as one of the biggest and brightest on EDSA, the Mega Wall Billboard at NAPOLCOM becomes the
newest home for the crispy, golden, goodness Chicken McDo ad that features Mcdo’s world-famous fries and their
fried chicken and rice. Who could say no to this delectable offering after a hard day’s work? Strategically placed where
workers and commuters frequent, the ad becomes the perfect attraction for anyone to drop by the nearest Mcdonald’s
to purchase their very own (and very affordable) meal. Even at night, the site’s LED Projection Lights provide
sufficient illumination for the billboard that even the smallest of details (look at that chicken skin and random crumbs!)
and information (delivery site) can be seen and read easily.

The same can be said for this other iconic Luneta Advertising site at EDSA cor. Kalayaan Ave. where anyone from
EDSA, BGC, or Makati can take a glimpse of the billboard and just practically be at a McDonald’s building in minutes,
what with the chain’s abundance in these areas.

This duo ad placements provided by Luneta Advertising support the brand’s mission to increase reach and
awareness for its products at the most convenient and strategic of places. With both ads facing the
south-bound roads, it targets the same audience twice to further product attraction and recall—with almost
sure completion of the purchase narrative since the chain is so present and so accessible in the southern metro.

The use of two billboards for a single ad may seem redundant for some but it’s truly just one of the simplest
strategies one can do in order to get the message in. Whether you’re up for site volume or creative executions,
Luneta Advertising is always ready to provide and support your OOH needs.

Have a campaign in mind? Let’s talk!



Boasting a 188’ (H) x 100’ (W) specs, Luneta Advertising’s premiere site set its eyes on the next brand ready to take on the next BIG step! Erected at the NAPOLCOM building in EDSA (cor. Quezon Avenue), LAI’s Mega Wall Billboard prides itself not only for its location and size but for its innovative lighting system that generously provides illumination fitting a literal gargantuan advertisement. With the LED Projection Lights, any ad shines the brightest on the entire stretch of the highway.

Definitely impressive and impactful, the Mega Wall Billboard has already housed iconic brands such as Red Horse Beer and San Mig Light for the past year, gracing the city view with certain grandness, vibrancy, and entertainment.

So in January 2020, a new opportunity arises for goal-focused and creative-driven brands to expand their reach and for all the city-folk to view. Because if you want to be the biggest brand, you have to be in the largest and the brightest place to be—the Mega Wall Billboard.

May it be funky, wordy, or pure elegance, your ad can definitely catch the eye while in LAI’s larger-than-life canvas and bring about results that can then take your brand to the next level. Its bigness not only delivers the exposure but the thrill only a creative and a marketing person can understand. Imagine launch dates, billboard unveiling, social media teaser, traffic, and response, picturesque city view, and then your brand in possibly its largest format to date.

What’s more, the bigness itself begets the expansion of any brand’s marketing strategy and allows a 360° campaign to further reach an audience in and out of the radius of the site.

In this world of “viral views” and “instagrammable” sites and location, you’d want your brand to be the first to catch the eye of this very mobile generation.

What a way to welcome the new year, isn’t it? Make your brand the next big thing this 2020!

Give Luneta Advertising a call and inquire now!


Manila, Philippines—As we close the Q2 of the 2019, there have already been some remarkable
and noteworthy executions delivered by OOH. As then foreseen last year by media experts,
despite the still growing digital ads, OOH is in no means, left behind.


Undeniably, the reach of OOH ranks top amongst other channels with a whopping 97%
followed by TV with 94%, Radio at 88%, and digital with 69%. This reach attest not only
to the inescapable nature of OOH—a truth that remains for everyone does go out of their
homes—but of how an OOH campaign adheres to frequency (the number of times an ad is seen)
and scale (an ad large/attractive enough not to miss). With the population of Metro Manila
following a daily routine of going to and from work, it’s almost a guarantee that a billboard
in EDSA is most likely to be seen five times a week by the same commuter. While the frequency
and recall is notable, this same ad must also be present in other locations (malls, waiting areas,
bus/train stations, etc.) so it could target everybody and maximize its potential reach.

The continuous growth of OOH alongside Digital is another expansion large businesses
are taking advantage of. With this new possibility of going both offline and online for the same
campaign births to new creative ideas that complete the consumer journey in a larger and yet
far more personal approach.


With digital companies like Spotify and Netflix investing
in out-of-home media, it creates a whole new dimension for creatives to penetrate the audience.
With these mobile apps’ essentially downward-view nature, its presence in OOH promotes the
upward—and shared—ad experience once again; that while OOH is the traditional medium,
when viewers veer away from the small screens of their tablets and phones to look at a
billboard ad, OOH becomes the new attraction altogether.

Then with the innovations of OOH—from LED Video Boards, Experiential Booths, Programmatic Ads,
and many others that capture consumer awareness and offer product trial/sampling—it merges
seamlessly with the digital applications that finish the narrative where consumers can further
engage via inquiry and importantly, purchase.


Evidently even in the context of the Philippines, OOH remains to be one of the go-to advertising
mediums. With 2.9B in the food and restaurant category alone and with a 10% increase
in overall revenues from Jan-Oct 2018, out-of-home is not going anywhere soon—and 2019 seem
all the more optimistic. Q1 alone found opportunities in the creative department (AYALA-LUNETA Lenticular Billboard AVP) while expansion and reach just opened up in the south via CAVITEX and with a few
more highways to be accessed soon.

Luneta Advertising is always one in ensuring the credibility, service, and effectivity of OOH.
With these promising data, clients can only expect our team to be even more hard working in
reaching a fruitful and lasting partnership.

Get inspired and learn more through these related articles:



Manila, Philippines—The ongoing construction of highways and other infrastructures in the
country promises swift interconnectedness of towns and cities by providing more viable routes
for travel. This development not only opens doors for traffic-less journeys and commute, but it
also highlights the progressing state of these places and the possible influx of opportunities for
its locals, whether going to-and-fro their home base. And such too for the adventurous many
who seek the unknown to discover new stories and landscapes.


With these breakthrough roads in mind serving as a fresh canvas, Cavite Expressway, or
CAVITEx, introduces a roster of out-of-home media placements strategically billeted all over the
expanse of the expressway, stretching from the boundaries of Pasay and Paranaque to the
gates of Kawit, Cavite. Featuring lampposts banners, toll plaza banners, toll booth wraps,
overbridge ads, boom ads, fence ads, and traditional billboards, CAVITEx not only becomes
the gateway to the south but now a backbone too for any brand’s OOH communication.

This OOH line-up provides avenues for clients to reach new audiences in places never been
explored and with executions they also probably never tried. With over 4 million vehicles
traversing the expressway each month—with mostly private cars (roughly 131,596 per
day)—brands can easily communicate their messaging without any unnecessary intrusions and
instead co-exist with the audience’s daily grind and commute.

The expressway stretches 14 kilometers, providing more than enough space for any inspired
and creative brand execution. Whether small or large, these roads are a blank slate ready to be
filled in order to catch the eye. And with the ever-expanding vision to connect the Southern
Luzon regions to Metro Manila, we can only expect more and more spaces available in the
south (via CALAEx, CTBEX, and C5 South Link)—and more and more commuters and locals to reach.

Interested? Give Luneta Advertising a call and inquire now!


Manila, Philippines—In this age where phones have increasingly become
an imperative part of every person’s life where access to entertainment,
information, and commerce is enclosed in the four corners of an LCD screen,
one has to wonder how can traditional media can keep up?

Like many others in the ad industry, OOH was heavily affected by the sudden
burst of digital ads and many even thought of its inevitable demise. But true
to its structure, strength, and stance, OOH remains to be unyielding despite
these so-called new “threats”. Importantly though, even the big names in
social media and digital streaming apps seem to think the same.


Mobile phones are quite literally the extension of someone’s life—from
contacts, interactions, to movies, series, and business, one doesn’t need to
go too far or too big to have it all and for years now, they have taken the bulk
of the most precious of times, whether for personal or for work-related
consumption. It is not surprising then
that advertisers turned towards the direction of digital to implement their creatives.
Simply, they need to be where the viewers are. But as digital becomes an inescapable
and normalized platform, its high time may now also be coming to an end.

With apps used on a one-on-one, literal down-view hardware, the notion of something
so traditional like OOH now becomes (ironically) foreign, new, and exciting despite its
quotidian circumstance. Whether experienced at passing (i.e. rounding shopping malls,
having long-mile road trips) or as a habit (i.e. the everyday commute, the city landscape),
going out and seeing OOH is still a way of life. It is there daily, its grandness and scale
looming over every person’s head—and they only need to look up to get so caught by it.

That in mind, this grandness and bigness of OOH, and then into the context of an app that
is so powerful, so personalized it is a data-collecting machinery, somewhere in that narrative
inevitably comes the need to make this seemingly individualistic and isolated entertainment
method resonate as a large, collective, relatable, and shared (branded) experience—considering
as well that advertisements, in the digital world of exit icons, close buttons, forced exits, and
curated content, is still a hard one to really digest.


Spotify’s Thank you, 2016. It’s Been Weird campaign is perhaps one of the most
well-known OOH campaigns produced by an-all digital platform. Using their own
brand of wit combined with the app’s consumer data, Spotify was able to bring out
the laughs using OOH in its simplest and truest form—printed visual and copy.
But why OOH as their major outlet? Spotify CMO Seth Farbman only has this to say,
(OOH) has the ability to really drive clever copy home that other media can’t always do as well.”

At this point in the digital ads and apps journey where evidently consumer data is
one of its main strengths, it is no longer surprising to see brands like Spotify, Netflix,
and Facebook then reach out to OOH for their advertisements in order to expose their
content and tools on a literally larger scale and in a setting still very much relevant to
their audience. Like how mobile devices are undeniably handy, people too, are still
undeniably outside. And when once brands just focus their campaigns solely on OOH or
TV or digital, today, the merging of two or more (if not all platforms applicable) is simply
the most practical way to go.

Progress and change is something that is not entirely terrible and terrifying. With a clear
and sensible perspective, advertising has just gotten really bigger, better, and definitely, real-time.





Manila, Philippines–with the still advancing visual technology (may it be VR, laser, widescreen,
or touchscreen), static designs and mediums like out-of-home and print ads may already seem
so insignificant nowadays. With this visual technology also present in personal mobile gadgets,
this visual digital movement is more rampant and relevant than ever. And the ones most allured
to these devices? The Millennials.

YOUTH (YO-OOH-TH). noun.

While it is true that millennials are the most tech-savvy generation hence the ones to benefit
from these technological upgrades, undeniably, they are also the ones always on the move.
They like to go out with friends, shop, go bar hopping, visit art fairs, attend concerts, festivals,
and many other trendy affairs. They are exposed to OOH almost every day as they are, literally,
also always out of home. By this time, their generation is also on the brink of moving out of their
parents’ house and move in to condos or units in the city where most OOH displays can be
According to a global research by Nielsen, 60% of millennials trust out-of-home
advertising—and it is reflective of their digital behavior as well. Most think that just because
millennials are always online that it meant digital ads is the only way to penetrate them. But
millennials are very careful when it comes to their social media or online activities. They want
control of the content they see. They want authenticity—branded and “unskippable” ads do not
belong in their carefully curated digital media feed. Their digital life IS their personal life—to
mess with it is an automatic click on the close button.

The Millennial generation is then the perfect market to witness a transformative period in the
industry where all mediums need to be more cohesive and helpful of one another.
The re-emergence of vinyl players, cassette tapes, and old gaming consoles are also a
testament of how this young generation crave the physicality (and nostalgia, for the Old
Millennials) of experience. The age bracket of the millennial generation is too broad a spectrum
to say that they never knew the concepts of analogs or cables. But they are the generation to
have experienced a huge technological shift that quickly buried these physical belongings in
favor of purchasing digital.
So that in itself, this digital life they have lived in for so long, compels them to see the allure of
the real life again. A clever, interactive OOH set-up gives them the flair of the dramatics in the
physical world (both in scale and experience) that they share it online to tell their friends and
This exposure to a good OOH campaign almost guarantees an online action amongst
millennials—more importantly, they chose to do it so on their own. According to a study by
Outsmart in the UK, there is a 147% increase in millennials’ mobile brand actions once exposed
to out-of-home executions.
Then with the emergence of Digital OOH, it all the more comes attractive to them when finally,
their two worlds collide—when their craving for the physical is met with the genius of digital. The
huge public exposure of OOH helps them display their personal brand choices, preferences,

and image—which they have carefully built online. Imagine a brand influencer on a billboard ad
together with some big shot celebrity? Imagine winning an online contest announced via a
billboard shout-out in EDSA?
This merger of digital and OOH also improves the millennials’ disposition and loyalty in the
landscape they live in. It is progressive and it is modern—just like them. OOH is a significant
variable in building the ideal ‘smart city’ they may want to choose to live in.


In another study by Outsmart UK, almost 63% percent of mobile users use ad blockers. It is a
significant number especially to newly launched brands. But with the scale and location of OOH,
every ad displayed on site will be noticed, creating a much needed brand awareness. This
awareness can then encourage mobile activity in order to know the brand or promo further via
visiting their official page or website.
This partnership of digital and OOH also strengthens brand trust amongst viewers as the
presence of both online and traditional ads in a campaign solidifies the brand as true, authentic,
and importantly, safe—for many can place online ads (some of which can be scams, bots,
viruses, etc.) but only a few can afford the luxury that is OOH.

With the ever-growing activation gimmicks—from QR codes to facial recognition—having OOH
in a digital campaign creates a wonder-filled consumer journey that heightens the digital
experience. A good example is the Spotify 2016 “It’s Been Weird” campaign. With the
abundance of their user data, they transformed these online behaviors into a collective,
relatable, public experience by producing billboard ads. This exposure grounds the digital
platform into the physical, daily lives of its users and good-naturedly “exposes” their online
behavior vis-a-vis the real-life struggles, joy, mishaps, etc. they—or the world—is experiencing.
To see digital and OOH as competition is a loss to an industry that could gain more through its
marriage. The merging of these two channels can fulfill a meatier and more meaningful
advertising experience via an impressive 360°campaign. OOH can increase brand awareness,
reach, and dramatics while digital can enhance brand knowledge, affinity, and even secure
sales and purchase.
Online and traditional ads can always be of support of each other. A great campaign always
starts with a good marketing strategy, then a great creative can be executed with proper media
buying—a selection process in which digital and OOH, in the beginning, must be in equal
footing before the creative strategy takes place. Because the beauty in advertising is that there
is more than one way to tell a great brand story.

We are very proud to share that the newest advertiser at the Napolcom Mega Walll Billboard is Red
Horse Beer. Massive in size at 188’ (H) x 100’ (w), its striking artwork with 3D effect CATCHES THE EYE.
Check out the day and night shots of the newly Red Horse Beer installed material.

Advertiser: Red Horse Beer
SIZE: 188’ (H) x 100’ (W)



Manila, Philippines—As one of the leading Out-Of-Home companies in the country, Luneta Advertising is always in search of the best ways to serve their clients better. With the mission to reach more and more audience, Luneta Advertising has struck a deal with Phoenix Petroleum Philippines Inc. last May 3, 2018 that will enable it to construct billboards situated in several—and importantly, strategic—Phoenix gasoline stations all over the country.

As the leading independent oil company in the Philippines that believes in excellence, innovation, and teamwork, Phoenix Petroleum then share the same vision with Luneta Advertising of servicing clients in the best and the most efficient of ways. With this partnership covering 120 gas stations in Mega Manila and Luzon, 81 in Visayas and 53 in Mindanao brands can now expect a wider and farther reach for their messaging. Both of these companies also pride themselves of their simple and humble beginnings that clients can only expect a sincere and trustworthy business partnership with the promise of seeing their brand under the only spotlight that matters—the spotlight where they can catch the eye.

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