In today’s world, social media is the go-to platform for people to entertain themselves and pass the time. With the abundance of sites and apps, digital has also then paved the way for ordinary people to become artists and performers that thrive and truly make their dreams come true.
What completes this artists’ dream is the conscious effort to still dream bigger.
From the small screens of mobile phones, Banana Agency just recently launched their first-ever billboard at one of Luneta Advertising’s premium sites. Billeted at the busy crossroad of EDSA-Kalayaan, these talents are now living the superstar life side-by-side with local and international celebrities.
This feat, celebrated by those in and out of the digital hemisphere, proves that having a billboard is still a milestone many brands and talents want to achieve. Its bigness and prestige is incomparable among other mediums.
This showcase of Banana Agency, a firm heavily reliant on digital platforms, also supports Luneta Advertising’s #DigitalOOHMerging where online brands can swiftly and confidently perform even if outside their chosen medium. With the success of Zalora Philippines and now with Banana Agency, digital and traditional out-of-home can only go so much further.
Any campaign ideas? Let’s get it done!