Manila, Philippines—OOH media executions remain to be a big staple in the local advertising industry. In EDSA alone, billboards line up along the iconic highway and generate a colorful and entertaining sight especially while in traffic. So undeniably, clients and OOH firms alike scour constantly for the best locations to place their ads and create the most eye-catching designs.
Renting and fabricating these billboards though is an investment one needs to deliberately and carefully think about. Not only for the budget needed for such a project, but also in ensuring that every brand can make the most out of the high reach and views a billboard can deliver.
So, what can truly make your ad standout?
There are other endless ways to explore OOH and bask in its benefits. But if you are new to this, these four points will surely give you a good start—that and of course choosing an out-of-home media partner who is ready to take on this creative journey with you and allow your brand to reach its maximum potential.
References: Dizon, A. (2018).Top 15 Eye-Catching Billboard Design Tips & Examples. [online] Fit Small Business. Available at: https://fitsmallbusiness.com/billboard-design-tips/ [Accessed 30 May 2018]. 99designs. (2018).The 5 rules of billboard design. [online] Available at: https://99designs.com/blog/tips/billboard-design-tips/ [Accessed 30 May 2018].</sub