Formerly known as Resorts World Manila, the brand now transitions to Newport World Resorts
A new chapter has begun and we are glad to be a part of it. Congratulations to Newport World Resorts for your grand unveiling! Previously and famously known as Resorts World Manila, Newport World Resorts takes it to new heights as it now becomes the Philippines’ first integrated resort with 5 international hotels, a theater, shopping mall, casinos, and MICE (Meetings, Incentives, Conferences, and Exhibition) facilities.
New signage for rebranded Newport World Resorts provided by Luneta Advertising
Aside from creative billboard roll-ups, a newly fabricated signage was also built on Luneta Advertising’s iconic Villamor site to complete the brand’s transition. Made out of aluminum letters in spray painted finish, illuminated with LED module and with acrylic plastic sign front cover mounted with sticker, catch a glimpse of this newest light display when you pass by the Skyway or when going to NAIA Terminal 3.
Taking inspiration from Luneta Advertising’s previous campaigns, Sportshouse PH now takes center stage at LAI’s Molino, Cavite site to showcase their sale event with another exclusive Luneta Advertising code.
MYBIKE, aptly chosen as the promo code, offers a whopping 35% discount on the CSL-027 Timesports Magnetic Spin Bike–the brand’s premium spin bike unit. It’s the perfect workout-from-home set-up, most especially in these times of the pandemic when going to the gym is still not (yet) the most ideal.
Made from quality materials, the CSL-027 ensures a comfortable and quiet workout at home. It is eco-friendly and user-friendly with adjustable cushion, arm-rests, and non-slip cage pedals for a smooth and enjoyable ride from start to finish. While the bike may look overwhelming at first, it is suitable for all fitness levels. From sculpting muscles to burning fat and improving cardiovascular endurance, anyone at home can take their exercise game to the next level.
Shop the CSL-027 Timesports Magnetic Spin Bike on www.sportshouse.ph and don’t forget to use the code MYBIKE to avail of the 35% discount. From the original price of P19,999.75, it will be marked down to only P12,999.75. What a steal!
Launching their second roll-up at the iconic Mega Wall Billboard, SMART introduces their 5G network featuring celebrity A-lister, Anne Curtis. It is an ad full of good news for all Smart users as their 5G boasts the fastest connection in the country. To top it off, the 5G boosting also retains the customer’s current Smart mobile number for a quick and hassle-free upgrade. Anne-mazing!
The Fastest and the Brightest
Even at night, the ad shines the brightest thanks to the LED Projection Lights, the first of its kind in the Philippines. Instead of traditional lighting, the Mega Wall Billboard is illuminated from across the site itself to eliminate any shadows and dark spaces caused by metal halides. The Projection Lights also ensure that the entirety of the billboard is bright and well-lit.
With the success of its first campaign partnership Q3 of 2021, Luneta Advertising and ZALORA PH signed another deal to extend this milestone collaboration in time for the holiday season and the upcoming new year.
Gracing the newly printed billboard is none other than it-girl and ultimate fashionista herself, Heart Evangelista. Donned in a simple white dress carrying black gift boxes with red ribbons (Zalora colors, indeed), she towers over SLEX in two Luneta Advertising sites—in Villamor Golf & Country Club in Pasay City and SSH Merville (NB) in Paranaque.
The campaign includes another set of exclusive Luneta Advertising codes, MERVILLE30 and PASAY30, that when used, automatically grants the shopper a 30% discount upon checkout*. From shoes, dresses, and even kids’ clothes, the codes can be used to an array of products from premium brands like Adidas, Cotton On, Birkenstock, Old Navy, and many others.
The extension of this partnership attests not only to the strong commitment Luneta Advertising has to its clients but also the success of a digital-ooh merging for any campaign—as proven time and time again. As a part of its services, social media is also very much utilized to promote this campaign. From simple photo posts to getting a digital influencer, Luneta Advertising has this covered.
Visit www.zalora.com.ph today and use MERVILLE30 or PASAY30 to get discounts! Hurry, promo runs until Feb 15, 2022 only!
*Min. spend P1,999. Max. discount P2,000. Limited use only. Brand and category exclusions apply. Valid until February 15, 2022
Luneta Advertising invites your brand to take the leap and expand your marketing efforts both online and offline! This collaboration of the old and the new presents an opportunity to go further and put any brand marketing to its maximum potential.
Luneta Advertising is an advocate of merging digital platforms with OOH. Starting with the breakthrough campaign, LAI x ZALORA collaboration, it saw a one-of-a-kind execution where OOH became a pivotal part of an online promo. With designated codes seen in their OOH creatives, shoppers can avail of a Luneta Advertising exclusive discount whenever they use the codes during checkout. This simple and yet clever campaign resulted in an extended partnership with Zalora plus new Luneta Advertising online creatives exclusively made for the brand.
This success expanded to other clients such as Resorts World Manila, Banana Agency, Smart, and TapGO.
With creatives billeted at different Luneta Advertising sites, these brands also enjoyed FREE exposure to Luneta Advertising digital platforms: social media, email marketing, and YouTube.
Banking on the contenders’ popularity, Luneta Advertising helped TapGO promote the Pacquiao vs. Ugas match by holding an online contest where winners will get to receive free access to the TapGO app to watch the match. A digital OOH unveiling was then posted online for SMART’s UNLI GIGA promo and a video with a direct-to-site link featuring Delishvery was provided for Resorts World Manila.
The online content received successful results with the highest engagement of 5,000 unique users and a total of 100k impressions. This adds to the even larger view count their out-of-home counterparts amassed.
With Luneta Advertising working on both OOH and digital at the same time (and at the price of one!), two key marketing goals are reached: exposure and engagement. With OOH’s bigness, it remains to be an unavoidable and impressionable asset on the road where hundreds of thousands (if not millions of people), get to view it daily. Social media on the other hand help continue the narrative for the audience who has the highest chance of engagement and eventually, purchase.
From key material (OOH) on the streets, Luneta Advertising can devise a social media campaign to officially launch any billboard creative. Using our online channels, we can further expand to promos, videos, and email blasts depending on the brand’s requirement and project feasibility. That being said, you are always assured that once your brand is on a Luneta Advertising site, your brand will also be on our social media platforms.
What this merging creates is a holistic, consistent, and dynamic brand campaign that follows the customers from the big, upward view to the small, downward view.
In today’s world, social media is the go-to platform for people to entertain themselves and pass the time. With the abundance of sites and apps, digital has also then paved the way for ordinary people to become artists and performers that thrive and truly make their dreams come true.
What completes this artists’ dream is the conscious effort to still dream bigger.
From the small screens of mobile phones, Banana Agency just recently launched their first-ever billboard at one of Luneta Advertising’s premium sites. Billeted at the busy crossroad of EDSA-Kalayaan, these talents are now living the superstar life side-by-side with local and international celebrities.
This feat, celebrated by those in and out of the digital hemisphere, proves that having a billboard is still a milestone many brands and talents want to achieve. Its bigness and prestige is incomparable among other mediums.
This showcase of Banana Agency, a firm heavily reliant on digital platforms, also supports Luneta Advertising’s #DigitalOOHMerging where online brands can swiftly and confidently perform even if outside their chosen medium. With the success of Zalora Philippines and now with Banana Agency, digital and traditional out-of-home can only go so much further.
Expand your marketing strategy with the merging of OOH and digital for maximum exposure and abundant leads.
Reach your audience in both worlds and explore the creative possibilities when digital and OOH combine. From QR codes, word codes, multi-channel storytelling, eye-catching executions, audience/location targeting, and community advertising, think outside the four corners of a billboard site and a mobile phone—as you can now do it in both.
[in photo: ZALORA billboard ads at LAI’s Villamor and Merville sites]
Connect with your audience anywhere they go. Set the story when they pass by your billboard and simultaneously appear on their mobile phones; locate them through data and make sure they arrive through directional ads. Use social media and make it bigger by putting it on a 40×60. Truly, this partnership leads to a road where ideas are endless!
With Luneta Advertising, you can confidently pursue these creative OOH dreams into reality.
Known for its collaborative solutions, Luneta Ads has already partnered with many different brands to create one-of-a-kind out-of-home solutions that answer specific marketing needs, goals, and creativity. From lenticular billboards, multiple-site campaigns, Mega Wall billboards, LED signage, and 3D protrusion, you can explore it here. With locations spread throughout the north, the south, and the metro, the combination of assets make for a successful campaign.
[in photo: Other Luneta Advertising efforts with different brands like Resorts World Manila and Toyota Motors]
In Luneta Advertising, we believe that context is key. So, whether your billboard is a 40 x 60 or a 20 x 40, we can come up with an OOH strategy and design for you.
In Luneta Advertising, we seek to know and learn from these unprecedented times. So we asked the people who know marketing best and see if there truly is some hope after all.
OOH, while having its downtime during quarantine, remains to be the perfect avenue to increase brand awareness. With the saturation of online platforms and now with the easing of restrictions, the combination attests to the willingness of people to go outside again for no matter what purpose (some leisure activities are now available). Traffic and road congestion pre-covid is making a comeback and advertisers want to take advantage of this surge. It’s a scenario where no one can avoid seeing the brand displayed on site.
[newly launched billboard ads at LAI sites prove that confidence in OOH is back and that it is ever still relevant; these brands found hope amidst all the economic and marketing challenges.]
The consensus also believes that lifting quarantine restrictions positioned OOH as the proper venue where brands can be “freshly” re-discovered—and bigger, too, compared to the small screens of laptops or mobile phones.
A good ad plus a great location also remains to be the appeal. With the spike of shoppers preparing for Christmas, the right creative at the right location can do wonders for any brand. It offers significant information to the public that a service or a product is already available and the system is geared up and ready to roll again. The bigness of OOH too—the budget invested, the layout and creatives conceptualized, the time spent on planning the entire campaign—boosts the marketing and advertising industries’ confidence and signals that things are finally looking up.
[newest creatives are sparking joy especially during this Christmas season]
Filling up billboard spaces also signifies an increased ability not only to shop or to purchase but to see a life post-pandemic—a hopeful and colorful world where we’d all want to live and come back to. A brand action or a brand message, both sincere and highly visible, can catapult the disposition of entire industries so they may work harder, work better, and work for the good.
Brands who are also consistently seen by the masses (and in a collective, upward-view experience) impose a positive image that indeed, they are back in business—and the bigness and prestige of having a billboard ad still leaves a mighty impression to the audience.
With the emptiness and the distance prevalent during the pandemic, a colorful sight to see may just be the bright spot everyone needs. After being cooped up, how wonderful would it be if your brand is one of the first to welcome the people back outside? Filling the emptiness that surrounds the cityscape is also a feeling of hope for the workforce that make the success story of each and every brand; for seeing their company’s message up there on a 40 x 60 tarp—recent and most confident—means a return to their livelihood and an opportunity to start again after a huge setback.
COVID-19 has tested us in many, many ways. But the ultimate challenge is how we’ll be able to rise again. It is a task so possible to achieve if only one can believe in themselves and in the power of their message.
Are you ready to fill the world and feel the hope? Contact Luneta Advertising for your next big ad!
With its one-of-a-kind execution, Luneta Advertising at the Green Valley Country Club is in no doubt the go-to site of
brands looking for that simple yet impactful OOH display that caters to a specific target market and billeted in a
traffic-heavy location. Unique not only for its horizontal lenticular billboard, the Green Valley site also features a top
40ft. x 60ft. billboard to help brands further expound their branding and campaign messaging—essentially making
Luneta Ads at Green Valley the perfect duo billboard canvas for any brand to implement their creative visions with more ways than one.
Historically conceived for then Ayala Museum’s Rizal VR advertisement, the lenticular billboard became a sought-after
feature for different companies like Food Panda. Today, the site houses Toyota Philippines’ Innova and Vios ads,
both of which are hero car products of the renowned Japanese manufacturer.
The ad took advantage of both billboard structures to get two messages across—one for Innova at the top billboard,
targeting the upper market families and showcases the vehicle’s size and modesty, and then second one for their
flagship car, Vios, via the lenticular execution that emphasizes on design and speed, attracting the younger and
trendier crowd passing through C5.
The daily viewership of 1.4M also ensures that the ads will reach maximum awareness with potential
digital integration via shareable, user-generated content—a probable product of unique creatives like
lenticular displays that can encourage word-of-mouth marketing and organic and viral social media traffic.
Luneta Advertising at the Green Valley Country Club is just one of the many LAI sites your
brand can use to implement extraordinary executions and displays. From lenticular ads to LED lights,
3D images, and text protrusions, OOH with Luneta Advertising can truly change your game.
Let’s talk about iconic sites and impactful creatives! Contact us now!
LUNETA ADVERTISING STRUCK PARTNERSHIP WITH MCDONALD’S AT THE START OF 2020
As they say, new year means new opportunities—and that was exactly what transpired at the beginning of 2020 with Luneta Advertising and McDonald’s Philippines entering a milestone partnership by allotting not one,
but two of Luneta Advertising’s iconic sites for the fast-food chain’s campaign.
Heralded as one of the biggest and brightest on EDSA, the Mega Wall Billboard at NAPOLCOM becomes the
newest home for the crispy, golden, goodness Chicken McDo ad that features Mcdo’s world-famous fries and their
fried chicken and rice. Who could say no to this delectable offering after a hard day’s work? Strategically placed where
workers and commuters frequent, the ad becomes the perfect attraction for anyone to drop by the nearest Mcdonald’s
to purchase their very own (and very affordable) meal. Even at night, the site’s LED Projection Lights provide
sufficient illumination for the billboard that even the smallest of details (look at that chicken skin and random crumbs!)
and information (delivery site) can be seen and read easily.
The same can be said for this other iconic Luneta Advertising site at EDSA cor. Kalayaan Ave. where anyone from
EDSA, BGC, or Makati can take a glimpse of the billboard and just practically be at a McDonald’s building in minutes,
what with the chain’s abundance in these areas.
This duo ad placements provided by Luneta Advertising support the brand’s mission to increase reach and
awareness for its products at the most convenient and strategic of places. With both ads facing the
south-bound roads, it targets the same audience twice to further product attraction and recall—with almost
sure completion of the purchase narrative since the chain is so present and so accessible in the southern metro.
The use of two billboards for a single ad may seem redundant for some but it’s truly just one of the simplest
strategies one can do in order to get the message in. Whether you’re up for site volume or creative executions,
Luneta Advertising is always ready to provide and support your OOH needs.
