LUNETA ADVERTISING STRUCK PARTNERSHIP WITH MCDONALD’S AT THE START OF 2020
As they say, new year means new opportunities—and that was exactly what transpired at the beginning of 2020 with
Luneta Advertising and McDonald’s Philippines entering a milestone partnership by allotting not one,
but two of Luneta Advertising’s iconic sites for the fast-food chain’s campaign.
Heralded as one of the biggest and brightest on EDSA, the Mega Wall Billboard at NAPOLCOM becomes the
newest home for the crispy, golden, goodness Chicken McDo ad that features Mcdo’s world-famous fries and their
fried chicken and rice. Who could say no to this delectable offering after a hard day’s work? Strategically placed where
workers and commuters frequent, the ad becomes the perfect attraction for anyone to drop by the nearest Mcdonald’s
to purchase their very own (and very affordable) meal. Even at night, the site’s LED Projection Lights provide
sufficient illumination for the billboard that even the smallest of details (look at that chicken skin and random crumbs!)
and information (delivery site) can be seen and read easily.
The same can be said for this other iconic Luneta Advertising site at EDSA cor. Kalayaan Ave. where anyone from
EDSA, BGC, or Makati can take a glimpse of the billboard and just practically be at a McDonald’s building in minutes,
what with the chain’s abundance in these areas.
This duo ad placements provided by Luneta Advertising support the brand’s mission to increase reach and
awareness for its products at the most convenient and strategic of places. With both ads facing the
south-bound roads, it targets the same audience twice to further product attraction and recall—with almost
sure completion of the purchase narrative since the chain is so present and so accessible in the southern metro.
The use of two billboards for a single ad may seem redundant for some but it’s truly just one of the simplest
strategies one can do in order to get the message in. Whether you’re up for site volume or creative executions,
Luneta Advertising is always ready to provide and support your OOH needs.
Have a campaign in mind? Let’s talk!