Over the years, OOH campaigns have been a significant part of a brand’s strategy in communicating their message or products. With so many opportunities, executions, materials, and methods involved and plausible with OOH, the only limit is truly your imagination. See how these brands were able to use their creativity in reinventing this beloved medium and subsequently impress their audience.
The French railroad company, SNFC, stayed true to its virtues of journey, travel, and destination with their “Europe. It’s Just Next Door.” campaign. They were able to quickly, swiftly, and cleverly bridge different European cities to their home country via video boards that (literally) opened doors to the rest of Europe.
Game console company Xbox have executed a larger-than-life, attention-grabbing campaign via one of the oldest advertising mediums of all time: billboard. The only catch, they never intended their ad to be simply printed. This time, they want to promote their message in the most
experiential way possible.
Playing on childhood sentimentality of waiting for an airplane to fly across the sky, British Airway’s “Look Up” campaign has captivated audience with its ingenious idea of not only bringing attention to their airplanes on flight in real-time, but it most especially promotes that certain excitement and grandeur in the simple idea of traveling. This campaign is also a testament of the ever-growing,
ever-intelligent digital OOH.
This is one of the best examples of how out-of-home media can especially be a part of a holistic integrated campaign without actually executing much extravaganza. A billboard site, check. A cool design, check. Some witty headlines? Check. In Spotify’s 2016 year-end campaign, the brand only needed to look at their own data to create the most entertaining and most personalized ads in years. The outcome was not only eye-catching, it was worth a good laugh too.
5. Nike - “Unlimited Stadium”
Turning our attention to local execution, Nike has done it again with their “Unlimited Stadium” activation to promote their newest running shoes, the Lunar Epic. Mixing OOH and the power of digital, runners were able to compete with an avatar of themselves on the LED running track, enabling them to record and study their performance. The Unlimited Stadium not only promoted the newest shoe line, but it helped build a good training experience to Filipino and foreign runners alike.